Tool

Create Your Perfect Demo Checklist in 30 Seconds

Create a tailored sales demo checklist in seconds. Perfect for presales, SaaS demos, and enterprise presentations.

Inputs

Tip: paste into your notes doc and edit for the specific buyer.

Checklist

Generated from your inputs. Use it as a starting point.

Before the call (10–15 minutes)

  • Confirm who is attending and what decision they’re making.
  • Write one sentence: what this demo must prove to be successful.
  • Pick one scenario and stick to it end-to-end.
  • Check audio, screen sharing, and the exact browser profile you’ll use.

Narrative and flow

  • Open with the buyer context, not Your product.
  • State the agenda in plain language (3–5 steps).
  • Use clear transitions between sections (tell the room where you’re going next).
  • Tie each click to an outcome the audience cares about.

Audience focus

  • Call out who each section is for (end user vs manager vs exec).
  • Narrate outcomes in a way each role can repeat.

Environment and assets

  • Use a clean demo workspace (no personal tabs, no Slack popups).
  • Reset the state: consistent accounts, seeded data, and predictable starting point.

Stage tuning: First call

  • Show the 2–3 moments that matter most. Leave advanced features for follow-up.
  • End with a clear recommendation and next step.

Timing plan

  • 3 min: context + agenda
  • 22 min: scenario walkthrough (3 sections)
  • 6 min: recap + Q&A
  • 4 min buffer

Risk management

  • Create a parking lot for out-of-scope requests so flow doesn’t derail.
  • Avoid feature dumping: if it doesn’t support the objective, skip it.
  • Have a plan for failure states (slow load, auth hiccup, broken integration).

Close the demo

  • Restate what you proved (tie back to success criteria).
  • Recommend a next step (working session, pilot plan, technical validation).
  • Capture open questions and assign owners and dates.
View as plain text
Before the call (10–15 minutes)
- Confirm who is attending and what decision they’re making.
- Write one sentence: what this demo must prove to be successful.
- Pick one scenario and stick to it end-to-end.
- Check audio, screen sharing, and the exact browser profile you’ll use.

Narrative and flow
- Open with the buyer context, not Your product.
- State the agenda in plain language (3–5 steps).
- Use clear transitions between sections (tell the room where you’re going next).
- Tie each click to an outcome the audience cares about.

Audience focus
- Call out who each section is for (end user vs manager vs exec).
- Narrate outcomes in a way each role can repeat.

Environment and assets
- Use a clean demo workspace (no personal tabs, no Slack popups).
- Reset the state: consistent accounts, seeded data, and predictable starting point.

Stage tuning: First call
- Show the 2–3 moments that matter most. Leave advanced features for follow-up.
- End with a clear recommendation and next step.

Timing plan
- 3 min: context + agenda
- 22 min: scenario walkthrough (3 sections)
- 6 min: recap + Q&A
- 4 min buffer

Risk management
- Create a parking lot for out-of-scope requests so flow doesn’t derail.
- Avoid feature dumping: if it doesn’t support the objective, skip it.
- Have a plan for failure states (slow load, auth hiccup, broken integration).

Close the demo
- Restate what you proved (tie back to success criteria).
- Recommend a next step (working session, pilot plan, technical validation).
- Capture open questions and assign owners and dates.